From the monthly archives:

December 2009

Credit Card Accountability, Responsibility and Disclosure (CARD) Act this February 2010

December 30, 2009

According to a notice by Bank of America here are some of the changes this new act will provide
You will not be charged an Overlimit fee:
Instead the credit card company has the right to decline the transaction
You will have 25 days to pay the bill:
As stated your payment due date will be at least 25 [...]

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AdWords – How many Keywords should I have?

December 29, 2009

This is a question I often hear asked and the advice from marketing experts varies.  Some AdWords gurus state the value to be as high as 1000 keywords.  My answer is simply this … “What do you want AdWords to accomplish?”
If all you are concerned with is driving traffic to your site – and are [...]

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AdWords in terms of ROI – My Campagin: 2000% plus

December 28, 2009

Ever wonder how to tell if your AdWords campaign is successful?   Evaluate it in terms of Return on Investment (ROI) in its most basic form – before getting more complex.  Start with your ROI simply being sales revenue less cost of AdWords divided by that same cost.  Multiply that by 100% and you have your [...]

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AdWords – How was YOUR money spent?

December 23, 2009

As a small business owner you need to realize what type of data is available with AdWords to make informed decisions. Through past experience I have witnessed that many business owners are unaware of the full potential of AdWords. This included myself and prompted me to become an expert in the area.  After a lot [...]

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