5 Tips to Being Productive in Social Media

March 2, 2010

We had a packed house yesterday for the Staying Productive in Social Media seminar! It is always fun to communicate the importance of managing your time effectively. I wanted to send out the slide deck I used for the presentation… and… give you a f…

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Google, transparency and our not-so-secret formula

March 2, 2010

Recently the European Commission opened a preliminary inquiry into competition complaints. Part of the complaint alleges that Google operates without sufficient transparency into how and why web sites rank in our search results. The notion that Google …

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Looking for a Negative Experience in the New AdWords Keyword Tool(beta)

February 27, 2010

I find the AdWords Keyword Tool to be a really great way to proactively manage accounts by identifying negatives before they have resulted in traffic and expense in my clients accounts.  I truly appreciate (or did appreciate) the keyword tool for help…

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Go Mobile! Series: Targeting options to make your mobile ads relevant

February 26, 2010

Last week, we showed you how to use Google Analytics to understand how mobile visitors interact with your website. We also showed you how to use that information to optimize your AdWords campaigns. This week, we’ll show you how you can tailor your camp…

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